otherwise alternatively titled, WE ATE PIZZA AND WORE COACH. Which can either be considered our best resume bio to-date, ‘We Eat Pizza and Wear Coach,’ or just a solid summary of what we did on Monday night last week, if nothing else. That, and we guzzled two bottles of wine.
REGARDLESS, the pressing question remains: is the ‘Coach’ guy the ‘It’ guy?
It just LOOKS cool.
But, that’s not the whole of it; the question is raised when, from our collective memory where Coach existed as the coveted ‘Christmas present’ brand of our girlfriends growing up (WE HAD GIRLFRIENDS?!), Coach has recently made a push to be reconsidered by the male populace. Not as just a luxury leather goods company, but reconsidered as an incubator for men’s style.
Kid Cudi. Lucky Blue. Zayne. They’re wearing Coach.
The ‘It’ guys are wearing Coach, and thus beg us to turn our heads around. Is the ‘Coach’ guy the ‘It’ guy? Are we cool if we wear Coach too?! PLEASE SAY SO.
And if this is all a marketing ploy, read: trendy stars and starlets purposefully wearing said brand, don’t tell us. We don’t care. The clothes speak for themselves.
No, yeah, they whispered to us the moment we got our jackets. They were all like, “OMG, Chris & Brock, you’re SO cool, you’re SO beautiful, put me on, let me hug you, we give the BEST HUGS; HUG US, BETCHES,” and we were all like, “Oh my goodness, so forceful, okay!”
This is all to say, Coach is making moves. Who knows where they’re going to make next, but, for now, we want more.