STYLE

HOW PROFOUND

October 28, 2014

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Okay, so here’s the thing, we thought about what to write in this post… and we came up with… nothing. EXCEPT the fact that we love cool fonts. On signs. On buildings. On sweatshirts. On tees. On hats. On everything. We love fonts. Did we say we love fonts? It’s increasingly become a habit of ours to work our penchant for typography into our own personal style. We’ll make a purchase, from a piece of art to a basic tee, on the sole basis of the font type. “Like, OMG. How boring can these boys get? Their latest post is about… fonts.” And yeah… yeah, so what if it is?! Okay, fine, yeah, maybe it’s a tiny bit (tiny, eensy, teensy  bit) boring.

So, here’s a joke.

We once performed a dance to Ugly Heart by G.I.R.L., just the two of us, in front of friends. HAHA! Isn’t that, like, a joke?! HAHA. So funny. We know, right? No, totally, you’re right, that’s just embarrassing. No, there’s definitely not a video, what are you talking about? Did someone just say our name?

Back to the fonts!

For us, it’s a matter of how we incorporate a font into our own style. Okay, really now? Who are we kidding. There’s no formula for this. We find a font we love, and wear it. That’s it. Patterns and designs, loops and curves. Sometimes the best piece we’ll wear is an item that actually, quite literally, undoubtedly, blatantly, unmistakably says something. We’ll wear anything so long as we love the font. Well, no, we just lied… Are you silly? We won’t wear anything that defames the importance of peanut butter. Oh and hate speech, we won’t wear anything with that on it. Oh, and curse words, we’re not really into those either. Oh, and we’re not that political, so cross that out as well.

Don’t believe us about cool fonts? Really? Ugh, we’re going to have to work on this. Just check out the latest from Calvin Klein (well, from two months ago, that is) and Alexander Wang x H&M, more mainstream examples of what we’re ‘splainin.

[BREAKING NEWS] We just heard the following statement out loud: “breaking off pieces of broccoli and spraying it with I Can’t Believe It’s Not Butter is one of my favorite snacks.” We didn’t know this was a thing, but we’re tempted to try it…

Back to the fonts again! Well, actually, back to what we’re wearing. We fell in love with these two hats from Profound Aesthetic a while ago, having finally just busted them out for a shoot. What do you think? The cursive is probably our favorite 🙂

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Chris: Profound Aesthetic Hat / J.Crew Shirt / Levi’s Made & Crafted Jeans / Sperry Topsider Shoes / Miansai Cuff

Brock: Profound Aesthetic Hat / COS Tee (similar) / J.Crew Corduroys / Vans Shoes / Miansai Cuff

 

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